Competitive Positioning

The most compelling offering will be defined by the answer to a simple question your audiences are certainly wondering: WIFM (what’s in it for me).


Over more than a decade we have refined our proven technique for rapidly internalizing our clients’ offering. Through a facilitated team process, we build upon our clients’ unique knowledge bank while independently assessing market dynamics. We leverage quality intelligence gathered from market experts and influencers, thoroughly understand our clients’ business and marketing goals, and develop creative solutions to deliver key messages to relevant audiences. While the breadth of analysis may vary from thorough independent research, to a facilitated team brainstorm, we always ensure that our clients’ vision remains in sight. This ensures that we develop the ideal competitive positioning approach and messages to make sure their target customers know what’s in it for them.